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1994 – LA Gear Tech Light Up Sneakers – Banned By The NBA Commercial

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  1. If this commercial seems desperate, it's due to the brand slowly dying and eventually filing for bankruptcy in 1998. For this ad LA Gear took a page out of Nike's book of advertising Air Jordan sneakers as being banned by the NBA in 1985. https://youtu.be/zkXkrSLe-nQ
    Which turns out wasn't entirely true; the NBA banned a custom pair of shoes made for Jordan called Air Ships which didn't conform to official dress code. Source on that: https://solecollector.com/news/2017/10/the-true-story-behind-the-banned-air-jordan
    But now I'm just left thinking, "What if LA Gear wasn't banned?" Through escalating one-upmanship we'd could have ended up at athletes covered in flashing lights.

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