Many feel the PPV market in the sport is saturated now.
James DeGale against Chris Eubank Jnr is a fight to be excited about. But it’s the latest in the long line of bouts that fans must cough up extra for to watch on TV.
It looks like it will be the first of many PPV events in 2019, which may even reach double figures across a number of platforms.
The meeting of the two super-middleweights will attract big interest when it rolls around on February 23.
Tickets will go fast and the so-called casual supporters of the sport will be drawn in by the names and the predictable verbal barbs that will be traded.
The fight also brings in American music mogul Al Haymon to the UK market with his Premier Boxing Champions product and their new deal with terrestrial broadcaster ITV.
Richard Poxon is also involved as the UK face of Haymon’s PBC empire and acts as the promoter of the series that will stage shows here under his Poxon Sports banner.
ITV is cementing itself in the sport for three years, while another promoter in the market brings added competition for the likes of Eddie Hearn and Frank Warren.
Shame The ITV deal will give fans free access to some huge American fights, starting with Manny Pacquiao’s clash with Adrien Broner on January 19, which is on ITV4.
Those things are good news for the sport because more boxing on TV and more competition for the men currently running it can only help improve the product on offer.
But it is just a shame that to get big names like DeGale and Eubank Jnr in the ring, they are back in the PPV market too.
Those in the trade will argue it is now the only way to make big fights and that advertising revenue on TV will not cover the costs.
Boxers deserve big paydays for putting their lives on the line to satisfy our need for entertainment – pay-per-view does that with Sky Sports and BT Sport delivering some huge fihts on their box office platforms.
Josh Warrington’s win over Carl Frampton, Tyson Fury’s dramatic draw with Deontay Wilder and Anthony Joshua’s explosive win over Alexander Povetkin were worth every penny.
Maybe DeGale against Eubank Jnr will be too. But it’s becoming more and more expensive to follow a sport built on working-class foundations.
Those that are charging have to ensure those who prop up the sport are not being short-changed.